Many professionals take the leap out of a job to start their own business. And, often, the leap is initially successful. Growth comes organically on the back of your existing reputation and through referrals from satisfied clients. But – and there is always a but – what happens when the market shifts, the economy slows …
Hate Selling But Have To Grow Your Business? Do These 5 Things. Read More
At our first meeting five weeks ago I sat across the table from a client, let’s call her Allison. She was preparing to deliver the organisation strategy to the board. She works in one of the major insurance companies in Australia as Group Executive responsible for Strategy and Operations. She is a woman of immense …
Stop Overloading Your Audiences Be An Intelligent Content Manager Read More
Blog bites: Have a clear concept Break the concept into principles Add supporting details Many of us struggle to remember our content in a business presentation – leaving us feeling fearful or uncertain about what’s about to happen. And it means our audience has little chance of understanding and recalling what we say. Properly preparing …
When preparing a presentation, it’s tempting to make it all about you; to wonder how you’ll be perceived by the group, and try to come across as cool, confident and competent. This is natural. But effective communication isn’t about being the ‘star’ of the show. It’s about understanding your audience – their needs, their challenges, …
